I have just picked up my Titanium 1.00 EcoBoost (125PS).
This I ordered at the end of April using the July 2013 brochure/catalogue. The car was newly built (April 2014) not one that had been stored somewhere.
Ford have changed the specifications and now the Power start button is part of the key free system option (extra cost). Even the sales people were unaware of this and working to the July 2013 brochure.An agreement was reached to compensate for this.
It would appear there is a newer brochure February 2014